Responsibility Charts
Summer Reading takes the entire system to run succesfully! The chart below helps distinguish advertising responsibilities between local libraries and system level departments.
Staff should always follow current system level COVID precautions.
Some tasks listed may not be possible under current restrictions.
| Local Libraries | EPS/ OUT | MAC | |
|---|---|---|---|
| Promote summer reading to all customers |
X |
||
| Create school communication templates |
|
X |
|
| Communicate with schools by April 15th |
X |
|
|
| Follow-up with schools by May 15th |
X |
|
|
| Reach out to school districts to get content onto district portals |
|
X |
|
| Printed ads |
|
|
X |
| Billboards |
|
|
X |
| TV and radio commercials |
|
|
X |
| News Segments |
|
|
X |
| Digital Advertisements/Marketing |
|
|
X |
| Social Media |
|
|
X |
| Email to existing Beanstack customers encouraging them to sign up |
|
X |
|
| Email to customers announcing Summer Reading | X | ||
| Deliver posters to local community entities, businesses to advertise Summer Reading |
|
|
X |
| Deliver rack cards to local community entities, businesses, which advertise Summer Reading |
X |
|
|
| Deliver program guides to local community entities, businesses to advertise Summer Reading |
X |
|
|
|
X |
|
|
|
| Handout program guides at local level Outreach events |
X |
|
|
| Handout rack cards at system level Outreach events |
|
X |
|
| Handout program guides at system level Outreach events |
|
X |
|
| Communicate with community entities and local government officials using Templates and Scripts |
X |
|
|
| Attend school visits, assemblies and school fairs |
X |
|
|