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Email Templates & Pitches

Here are some potential templates to help get you started. Feel free to use, adapt, or create entirely new ones to best fit your situation. Items in italics should be customized. Make sure to attach the Marketing Toolkit for Educators and link to the correct Niche Academy.

OKCPS Teachers: https://my.nicheacademy.com/summerreading/pathway/28078 

All other Teachers: https://my.nicheacademy.com/summerreading/pathway/26446

School Contact Email Template 

Hello from the Branch Name Library 
 
As you may know, the Metropolitan Library System hosts a summer reading program each year in June and July. 
 
Brand new this year, we have created a training course through Niche Academy for all teachers. Teachers who complete the short 10 minute training will be eligible to win prizes for their classrooms, including STEM kits, book bundles, and more. Please share this course link with teachers: insert appropriate link from above 
 
To make it as easy as possible for you to promote the Summer Reading Program, we've attached a Marketing Toolkit just for educators. We have also created short videos to help advertise the program to students. It can be accessed at metrolibrary.org/summerschool (make sure to link in email). Teachers can play these in their classrooms or you can share them via your school portals or social media pages. 
 
Please let us know any way we can help you promote reading this summer!
 
Best wishes,

Your Name and contact info 

(Attach the Educator Promotional Toolkit)

School Mid May Follow Up Email Template - We recommend emailing to Principal and LMS after May 15th Pre-registration starts

Hello from the Branch Name Library 
 
I hope the year is ending well. Just wanted to take a moment to let you know that pre-registration for summer reading is now live. Summer Reading is for all ages, so sign yourself up at metrolibrary.org/summerreading.
 
 Since we were unable to do site visits this year, we want to make sure all teachers have the info and supplies they need to promote the program. If you haven't had a chance already, we would appreciate if you could email all teachers at your site about the 10 minute teacher training and the chance to win prizes for their classrooms. insert appropriate link from above .
 
You can also help us promote the program to your students by printing fliers and sharing videos and artwork from metrolibrary.org/summerschool (make sure to link in email) or the attached Marketing Toolkit just for educators.
 
Thanks for all you do and have a great summer,

Your Name and contact info 

(Attach the Educator Promotional Toolkit)

Contacting PTA/ Social Media Coordinators Email Template 

Dear [name], 

The library system offers prizes each summer to help encourage students to read and avoid the summer slide. We have created some graphics and blurbs for social media that can be found at metrolibrary.org/summerschool or in the attached Marketing Toolkit for Educators.

We would love for you to send these out to your students and parents via email or social media. If you have any questions please let me know how I can help. 

Best Wishes, 

[name and contact information] 

Community Entities - Contact Email Template Option #1 

Dear Activity Director/Manager/Club Coordinator, 

Hello from Metro Library! I am [name], a Children’s/Teen Librarian | Youth Engagement Specialist and I’d like to make sure you and your participants/customers/members know about our upcoming Summer Reading program. 

The library system hosts this popular program to remind and reward our customers across the county of the joy of reading. 

Our studies show reading for pleasure provides many health benefits and I’m sure your participants/customers/members would like to know how their daily reading habits help them lead longer productive lives. 

I am attaching an informational poster, social media graphics, and a social media script. We would love it if you would use these resources to promote the Summer Reading program to your participants/customers/members. Please let me know if there is anything else the library can do to support you. 

Best wishes, 

[name and contact information] 

Community Entities - Contact Email Template Option #2 

Dear Activity Director/Manager/Club Coordinator, 

Hi, I’m [name] with the Metropolitan Library System. Every summer we host a Summer Reading program for all ages to emphasis the joy of reading. There is no cost to participate and readers earn incentives throughout the summer. Children and teens earn free books for reaching their point goal and are entered into a drawing for bigger prizes. 

I’d love to give you more information, would you like me to send an email reminder to you, provide an informational poster, provide social media templates and graphics, or speak at a virtual group gathering? 

Best wishes, 

[name and contact information] 

Community Entities - 2-Minute Sales Pitch 

Hi, I’m [name] with the Metropolitan Library System. Every summer we host a Summer Reading program for all ages to emphasis the joy of reading. There is no cost to participate and readers earn incentives throughout the summer. Children and teens earn free books for reaching their point goals and are entered into a drawing for bigger prizes throughout the summer. 

I’d love to give you more information, would you like me to send an email reminder to you, provide an informational poster, provide social media graphics or speak at a virtual group gathering? 

Outreach Contact Script 

Introduction: Hello, thank you for speaking with me today. My name is [name] and I work for Metropolitan Library System at the [library name] Library location. I’m visiting you today to invite you to participate in our Summer Reading Program.  Our Summer Reading program is free and for all ages! 

Body: Customize your script by using one or two of the 1-minute sales pitch ideas: 

  • Children: Do you like to impress your teacher? Can you imagine if you told your new teacher on the first day of school that you had read 20 minutes a day every day this summer?  
  • Early Childhood: Sign up babies and toddlers for Summer Reading, too! We'll help you find books to read to your young ones, and literacy activities that will help them get ready to read when they're older. It's important for brain development! 
  • Teens: Did you know we have an app now that lets you track your reading? It makes it super easy to earn free books and possibly other prizes like a Kindle Fire, Chromebook or an iPad? 

Conclusion: Don’t forget, Summer Reading is for EVERYONE – including you! Be sure to visit us online at metrolibrary.org/summerreading to sign up and to learn more about the great online programs happening throughout the summer.  Thank you so much for your time. We look forward to having you participate in this year’s Summer Reading program.

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