Digital DVD Download Contest
Submitted by dcalhoun on Fri, 07/15/2016 - 15:51
Type of Pilot Project:
Public Service
Describe Project and Impact:
Offering digital DVD downloads via Facebook would generate library promotion through social media.
Project Description and Expected Outcomes:
We could offer free digital downloads using a Facebook sharing contest. Many DVDs now come with a free download code that can be used on your computer, phone or tablet. Since we are already purchasing DVDs that have these codes available, and are not being used, this would help penetrate social media users that may not follow the library system through Facebook. This could also be used to promote areas of the collection, such as new and popular film titles, that members may not realize we offer.
Why should we select this project?:
This would be a no cost approach to possibly generate and add new members to our system by using social media.
Constraints, Limitations, or Dependencies:
None that I can think of.
Source of Inspiration:
Daviess County Public Library in Owensboro, KY.
Partner/Supporting Departments:
Information Technology
Marketing
Performance Indicators:
Market Penetration
Member Retention
Environment:
Virtual
Relationship:
Build
Experience:
Collection Anywhere
Cluster:
Occasionals
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