Books & Bumpers
Submitted by kdelaney on Thu, 07/07/2016 - 11:58
Type of Pilot Project:
Public Service
Describe Project and Impact:
A web series dedicated to librarians talking about books while driving around OKC.
Project Description and Expected Outcomes:
Due to the wildly successful web series Comedians in Cars and The Late Late Show with James Corden’s Carpool Karaoke, I am proposing a similar web series focusing on what we do best: book discussions. Pairing a librarian with a local author, play a segment of their audiobook if possible, and talk about the author’s favorite book, books that made an impact on his/her life and their #ireadbecause all the while navigating Oklahoma County. We would also highlight all of the books and resources discussed in the video to prompt a download or checkout of those materials. We have most of the equipment needed to complete this pilot (library van, video camera, and mic).
Why should we select this project?:
We are under-utilizing the platform YouTube provides to expand our message. By creating consistent original content, we will see an increase in video views, conversions (click-throughs) and deeper engagement with our library brand. Librarians are masters at organizing content and making it useful. Pairing our expertise in books and metadata, we can make video content that is not only relevant but discoverable.
Constraints, Limitations, or Dependencies:
Insurance and liability
Source of Inspiration:
Library Viral Video: http://www.adweek.com/galleycat/library-themed-parody-of-uptown-funk-son...
Partner/Supporting Departments:
Marketing
Performance Indicators:
Market Penetration
Member Retention
Other
Other Indicator:
increased circulation and downloads
Environment:
Virtual
Relationship:
Spark
Experience:
TeXperiences
Cluster:
Digitarians
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