ebook “subscription boxes” for libraries
Submitted by vicki.thompson on Wed, 07/06/2016 - 15:57

Type of Pilot Project:
Public Service
Describe Project and Impact:
Curate eBook “subscription boxes” for members, to attract busy young professionals and parents.
Project Description and Expected Outcomes:
Subscription boxes are very popular with young people and parents right now, and they have even reached into the field of books with book boxes like OwlCrate and The Book Drop. One thing that libraries can offer that others can’t are free subscriptions. Virtual subscription boxes could benefit the library by helping individuals who do not have the time or knowledge to seek out books they might like. This would increase eBook usage by reaching members who might otherwise give up and not checkout anything. Much like Tailored Titles, we could provide digital users with thoughtful recommendations. The difference is, members could sign up for the (virtual) boxes with the click of a button, which would prompt them to checkout available titles. The ease of use would appeal to members who do not want to spend the time searching the catalog. This would also appeal to members who are introverted, independent, or in a rush. We would have to build software into our ILS that would allow staff to create curated lists based on our collection. Members would then sign-up for a curated subscription that appeals to them (examples: romance novels, YA heroines, parenting). The system would then display the first available eBook from the curated list and ask if the customer would like to check it out. Once the customer returns the eBook, the system will prompt the member to check out the next book, and so forth.
Why should we select this project?:
Virtual subscription boxes would spark the interest of new members and increase eBook usage by members who are not successful at searching the catalog for books to checkout. Even if subscription boxes are a fad, this project will remain relevant long after because it would be successful at encouraging customers to read and provide us with an easy avenue to provide recommendations to members.
Constraints, Limitations, or Dependencies:
The major constraints would be building on top of our ILS. We would also have to be careful of privacy issues. It would be ideal to automatically checkout the next available book to the customer, however that might infringe on their privacy. Instead we would need a method that maintains that ease of use, but allows them to approve titles before they are checked out.
We would also have to ensure that we will not have too many subscriptions and too few copies of titles available for each curated subscription.
Requirements:
Software that ties into our ILS and catalog. The software would allow staff to create curated lists of titles. The system would accept titles that have a select number of copies available. Customers would then be able to sign-up for a curated list. The system would prompt the customer to checkout the first available title. If the system skips an unavailable title, it will mark it as skipped to come back to at a later date (since we do not keep track of customer checkouts). Once a title is either checked out or rejected by a customer, it is marked as complete and not proposed to the customer again. Once a customer returns a book in the list, the next available title is prompted. If there are no available books, the customer is prompted to put a hold on the book with the shortest waiting list. This continues until all books in the curated list have either been checked out or rejected (or the customer unsubscribes).
Staff members would create curated lists of related books for the subscriptions. One department (DL or MSL?) would be responsible for approving the list.
We would need to advertise the service to potential new members, digitarians, transitionals, and occasionals.
Source of Inspiration:
I am not aware of any other libraries that offer something similar. Here is a NYT article about subscription boxes: http://mobile.nytimes.com/2015/08/13/business/smallbusiness/subscription...
Partner/Supporting Departments:
Digital Library
Information Technology
Marketing
Materials Selection
Performance Indicators:
Market Penetration
Environment:
Virtual
Experience:
Collection Anywhere
Cluster:
New Members
Transitionals
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