Market segmentation

Del Library Objective: Using basic market segmentation data librarians will gain a stronger understand the community’s interest and tailor programs to fit those needs and insure that all segments of the community are represented.

Del Library Objective: The above data will be used to provide a minimum of 10 story times; 4-6 new programs for each of the following age groups: children, tweens, teens, adults, seniors and families.

2011-2012 Results The following programming was implemented:

• The Library offers a monthly movie night at the Del City Community Center.
• Reading to Dogs for children takes place on a bi-monthly basis.
• Started a new monthly adult book club.
• Expanded teen programming, to include Manga activities, a book club, Steampunk activities, and other events of interest.
• Programming was well-attended.