Why You Should Want a Press Release!

Why you should want a press release for your newsworthy, unique and valuable program or service!

Most people don’t request a press release when submitting a marketing request. And, for common or recurring programs, a press release is probably not appropriate. But, sending out a press release is one of the best ways to communicate to local media about the awesome events we have to offer.

Sure, sometimes they will get wind of an amazing program and wander into the library sniffing out a story, but what if you had a written announcement tailored just for your fun and exciting event? Well, you can!

If you are starting something new, having a big special event, hiring a special performer, collaborating with other libraries to offer an event or performer, or just doing something really unique that you want people to know about, request a press release when you order your marketing materials. We will custom write a press release and send it to the appropriate media outlets. Though we cannot guarantee that any given newspaper, magazine, TV or radio station will publicize the event, it’s great customer service to make sure we notify the public and great publicity for the library to keep the media aware of all of the great things that are happening at MLS.