Business & Consumer Research Made Easy

ReferenceUSA is always evolving.  Whether it is enhancing the user experience with new ways to analyze and interpret data, expanding the depth and breadth of researchers reach with access to Historical Data,Anchor or by creating cutting edge tools that give users the ability to customize their experience. ReferenceUSA leads the way while at the same time maintaining a solid, reliable and easy to use resource for business and consumer research.

This session will review the basic search strategies behind ReferenceUSA and explore recent additions such as Data Visualization and the Historical Business database.  We’ll weave in answers to frequently asked questions, like ‘where does your data come from’ and ‘how often is this updated’.  After seeing Luke’s presentation you will be anxious to roll up your sleeves and start searching!

About Luke
Luke Christensen is an Account Executive with InfoGroup’s Library and Government Division and has been with ReferenceUSA since November 2003. In addition to serving Oklahoma, Luke’s territory also includes Arkansas, Louisiana, Tennessee, Kentucky, North Dakota, South Dakota, South Carolina, and Minnesota.  His responsibilities include ensuring that all libraries that access ReferenceUSA are fully versed and fluent in using the resource.

Luke holds a Bachelor’s degree in Advertising from the University of Nebraska at Omaha and is an avid OU fan.  Employees who have attended Luke’s training sessions in the past describe them as lively, entertaining and informative.