Describe Project and Impact:
Weekly early literacy text messages will help engage parents and foster early literacy skills for children.
Project Description and Expected Outcomes:
Staff at the pilot program library would need to build up a series of text message scripts for usage. Our current SMS system may be capable of being utilized to send out the messages, and there are free services such as Remind we could use if necessary. The tips would need to be short and provide a specific example of something parents can do with their children at any time. An example from the Brooklyn Public Library is: “Make up your own songs to tunes you already know. Sing about what you are doing that day. This helps children connect words to actions.” An example from Montana’s ImagineIF libraries is: “Expand your child’s vocabulary: Repeat something your child says, then add more words to DESCRIBE or EXPLAIN. Your child can learn new words from you today!” The short text message reminds the parents about the library and gives them something they can immediately implement with their children. Every few weeks, we could also include a link to a library event, a book in the catalogue, or a digital resource. With a smart phone, parents would be able to click the link and immediately be directed to the correct page on our website to sign up for a program, check out an e-book, or place a DVD on hold.
Why should we select this project?:
Stanford University researchers found children whose parents received early literacy tips via text did better on literacy tests than children whose parents didn’t receive the texts. Over 75 percent of Americans own cellphones, and text messaging is most common among younger, non-white populations. An impressive 98 percent of text messages are opened.
Parents often are simply unaware of the small, every day things they can do to teach their children information literacy skills. When doing any type of children's program, I try to include a few quick nuggets of wisdom for parents about an early literacy skill or strategy that will hopefully stick with them after storytime is over. This would be a way to do the same type of thing on a weekly basis while they are away from the library.
A quick, weekly reminder to sing to their child during bath time or count peas on their plate will give them ideas they can implement immediately and with little effort. This is a program that would not require a library card and would reach people who may not regularly come into the library. The pilot program library could encourage people to sign up during programs both at the library and in the community. We could also provide handouts to local schools, daycare providers, and parenting organizations to spread the word.
Constraints, Limitations, or Dependencies:
This project would be dependent upon parent participation.
Partner/Supporting Departments: