Library audiences are grouped into specific segments or “clusters” based on their pattern of library use. These groups continually evolve with member activity.  The Library’s current audiences are:

Bedtime Stories: Members over 18 years-old who access children’s materials. They typically visit the library monthly. They are at risk for ending library usage once children are grown.

Bright Futures: Members between 13-17 years-old who use the Library as a destination. Since most teens have smartphones, the digital collection is appealing to them, as is inviting spaces for them to use and socialize.

Dependables: Members who frequently visit the library and borrow both print and A/V materials. They like to browse the shelves for new material, and a steady supply of new books easily keeps them engaged.

Digitarians: Members who primarily access eBooks and eAudiobooks. They visit the physical library infrequently, so an ever-expanding digital library is a key factor for ongoing use.

Dining-In: Members or visitors who visit the Library for programs, study groups, meetings, or Wi-Fi use, but do not borrow any books or other material.

Inactives:  Members who have not used library services in over 12 months. Lack of use does not indicate lack of library support. Lifestyle and other available options for library services can be indicators in their lapsed use.

New Cardholders: New members who are exploring a variety of services during their first three months of getting a library card. It is important to engage with New Cardholders early to establish a strong relationship.

Occasionals: Members who have not used library services in three months. Occasionals are receptive to library promotions, especially promotions about new print materials and digital/downloadable resources.

Page Turners: Members who primarily borrow adult print books. They visit the library monthly and are avid readers who enjoy finding new content through the catalog as well as browsing the shelves.

Rising Stars: Members under 12 years-old who use their personal library card to borrow their own library materials. Rising Stars should be continually engaged with the library by encouraging reading behavior and library use.

Staying Connected: Members or visitors who regularly use library computers.

Transitionals: Members who borrow both downloadable and print books.  Convenience and ease of use are important to continue their digital usage.